Arabic is the fifth most spoken language in the world, and it’s also one of the fastest growing. The Arab world has a combined population of around 360 million, which makes it the fourth largest English-speaking region after North America, Asia Pacific, and Europe. Moreover, almost half of all internet users in the Arab world are millennials – with many more signing up for social media services every day. With such a large potential market, your business should be considering how you can reach potential customers in Arabic speaking countries and drive traffic from there to your website. If you have not yet implemented any sort of Arabic SEO strategy, now is the time to do so! Read on to discover why implementing an Arabic SEO strategy will help you get more traffic from this area and why it’s worth your time investment.
Arabic SEO is a growing field
Arabic-speaking countries generate billions of dollars in online revenue every year. With a relatively young population that is tech-savvy and eager for online shopping, this trend is only going to increase in the future. In fact, online retail sales in the Middle East and Africa are forecasted to increase from $40 billion to $100 billion by 2021, with the majority of these sales originating from Egypt, Saudi Arabia, and UAE. Plus, with increasing internet penetration rates and a growing number of businesses jumping onto the eCommerce bandwagon, demand for Arabic SEO services will continue to grow. All of this means that if you want to be a part of this growing market and drive traffic from there to your site, you’ll need to implement an Arabic SEO strategy.
Your website’s SEO will benefit
By implementing Arabic SEO, you will increase your site’s accessibility in Arabic-speaking countries, which is a crucial component of SEO. In order to rank organically in search engines, your website needs to be accessible to Google bots. The best way to do this is to create a sitemap, which includes information about all the pages on your site and their relative importance. By including meta tags (which are basically descriptions for each page) and keywords – both in English and Arabic – in your sitemap, you’ll make your website SEO-friendly for Arabic speakers and English speakers alike, which will boost your site’s ranking in Google. Of course, you don’t have to do all this manually; SEO experts offer a wide range of Arabic SEO services to make the process easier.
Your brand will benefit
Arabic SEO is a great way to expand your brand’s reach and establish yourself as a leader in your industry. By making your website accessible in Arabic, you are giving your brand a leg up over your competitors. By targeting your website to the Arabic-speaking world, you’re giving your brand a significant boost. This has the potential to drive more traffic to your website, boost your site’s conversion rate, and generate a larger following on social media. By expanding your reach to a greater number of consumers, you will increase brand recognition, which will also allow you to charge higher fees for your products. By targeting the Arabic-speaking world, you are also opening yourself up to a larger potential audience for your online marketing efforts.
Consumers are using more Arabic content
As the Arab world continues to grow and prosper, more and more people are jumping online to do their shopping – both on the web and on social media. This also means that consumers are using more Arabic content online. In fact, an estimated 20% of the internet’s content is entirely in Arabic. That number is only set to grow, too. All of these factors mean that if you don’t have an Arabic SEO strategy in place, you’re missing out on a huge chunk of the market. By implementing Arabic SEO, you are making your website accessible to Arabic speakers and opening yourself up to a massive potential customer base. By implementing Arabic SEO, you are making your website accessible to Arabic speakers and opening yourself up to a massive potential customer base. By targeting the Arabic-speaking world, you are also opening yourself up to a larger potential audience for your online marketing efforts.
Summing up
As you can see, there are many reasons why your business should consider implementing an Arabic SEO strategy. In order to rank organically in search engines, your website needs to be accessible to Google bots. The best way to do this is to create a sitemap, which includes information about all the pages on your site and their relative importance. By including meta tags (which are basically descriptions for each page) and keywords – both in English and Arabic – in your sitemap, you’ll make your website SEO-friendly for Arabic speakers, boosting your site’s ranking in Google. By targeting the Arabic-speaking world, you are also opening yourself up to a larger potential audience for your online marketing efforts. By targeting the Arabic-speaking world, you are also opening yourself up to a larger potential audience for your online marketing efforts.